The Drake Equation, used by astrophysicists to estimate the number of alien civilizations we can communicate with, has many unexpected lessons for our work of building apps. A takeaway from this equation is the huge number of stars in the universe, which implies a high probability that some of them harbor life. This talk will dive into the details of the equation and then apply it to iOS. Just as the number of stars provide a powerful scale factor, there are technical factors of your app that can multiply your impact. We'll derive a new equation to calculate the carbon footprint of an app, look at iOS memory management to speed up every CPU instruction, and calculate how to reduce bugs all using lessons from the Drake Equation. I will also discuss my own experience building a startup and how I think about the implications of these scale factors when designing developer tools that many large apps will use. Speaker: Noah Martin Developers from all over the world gather for tips and tricks and the latest case studies of development using Swift. Developers from all over the world will gather here. Swift and to showcase our Swift knowledge and skills, and to collaborate with each other, The event will be held for three days from April 9 - 11, 2025! Channel: https://www.youtube.com/@trySwiftConference X: https://twitter.com/tryswiftconf WebSite: https://tryswift.jp