Jamstack, SSR, SSG, static rendering, Next.js, Gatsby, ISR, prerendering, edge handlers... JavaScript developers sure like making up new words! But what do they mean, *actually*? In this talk, I'll demystify those fancy concepts and propose a better definition of ""server-side rendering"" a web app. You thought ""server-side rendering"" and ""static rendering"" were different things? That you cannot render authenticated, paid or personalized content at build-time? That per-request SSR costs an arm and a leg? Then this talk will blow your mind! Based on this corrected definition of SSR, I'll show you how you can solve the ""rich guest/poor customer"" issue that arises when you don't use static rendering to its full potential. The result: ultra-personalized static websites, that cost nothing to host and deliver the best possible user experience. Segment your renders and make your customers rich again! Other sessions at this event 🚀🪐 https://www.conf42.com/js2022 — 0:00 Intro 0:46 Talk