Bill Coloe Front End Optimization Engineer @ Lovevery Over 90% of your website visitors do not buy. Because of this, conversion rate optimization has become a core practice for almost every organization. But out-of-the-box solutions will inevitably fail to achieve significant results without the critical expertise of a front end developer. Learn how to optimize your user experience with AB testing from a developer point of view and how to champion your company’s experimentation program with smart practices, process, and coding strategy. In this talk, I’ll chat about: Intro - Introduction to AB Testing - Popular platforms used for testing - Team members and expertise needed for an experimentation program Setup - Platform installation - Forming a hypothesis - Creating a test plan Experiment Walkthrough - Using Optimizely as example - Targeting, Variations, Audiences, Metrics, Traffic allocation - Previewing experiments - Brief experiment code exploration Dev Strategy - In house vs 3rd party development - Setting up experiments, launching, and what results look like - AB test coding tips and advice - How to code for SPA websites - Debugging Other talks at this conference 🚀🪐 https://www.conf42.com​/js2021 — 0:00 Intro 0:26 Talk