Read the abstract ➤ https://www.conf42.com/Cloud_Native_2024_Igor_Sedachev_supply_demand_marketplaces Other sessions at this event ➤ https://www.conf42.com/cloud2024 Support our mission ➤ https://www.conf42.com/support Join Discord ➤ https://discord.gg/DnyHgrC7jC Chapters 0:00 intro 0:24 preamble 0:32 what is social marketplace? 1:19 what is cold start problem? 1:29 marketplace maturity levels 2:28 meia and e-commerce 2:52 pre-internet times 4:16 social media and e-commerce 5:16 social commerce 6:10 market landscape change 7:15 e-commerce social media 7:36 media focus areas 11:10 marketplace focus areas 11:24 incentives 14:26 flywheels 17:15 density 19:49 find right incentives