Get your tickets for Infobip Shift 2023 at https://shift.infobip.com/ https://twitter.com/InfobipShift Shift Money is a Financial Technology Conference, which purpose is to explore new ways to disrupt the world of Payments, Insurance, Lending & Blockchain. Learn more at https://money.shiftconf.co/. The payments market is one of the fastest growing areas of finance. According to McKinsey, the commercial value of the global payments market is set to be worth as much as $3 trillion by 2022. Much of this growth has been accelerated by the adoption of Open APIs, but much like in the early days of open source the value of an Open API approach is not yet well-known. In this presentation, Ian Johnson, Head of European Growth, Marqeta will examine why newer entrants or challengers to the payments sector have rejected the legacy model of private and closed APIs, which give the API publisher full control over how applications are developed. Instead, Ian will make the case for payments platforms that are built by developers for developers, with Open APIs that hand full control of programmes and applications back to the client. The value of this ‘try before you buy' approach lies in providing clients with the ability to launch products incredibly quickly and the responsibility to adapt their technology to respond to market needs. Any company that wants to reach its full potential in payments market and quickly, should be embracing this cultural and technological shift with open arms.