Ivan Merrill's session from Monitorama PDX 2023. Adding observability and monitoring to services is often unfortunately seen as a 'necessary' task before going live and mandated by organisations. As a result a culture is created where this important task is seen as something that needs to be done to get a tick in a box, a problem to be solved, as opposed to a really valuable tool for developers. If the path to implementing your chosen toolset and meeting the mandated requirements is too much of a problem it's likely teams will look to solve this problem another way without you. This talk explores how we can change this mindset, and work to create a culture where the value of implementing and using monitoring is understood by developers and product management. I will share what I've found has worked in previous roles in large financial organisations and try to provide actionable advice. The path to better monitoring and greater levels of observability doesn't involve changing tools but is in fact one of human interactions.