David Gildeh's session from Monitorama PDX 2023. Every company has struggled with controlling their Observability costs as the amount of data that needs to be collected, stored and queried in real time has gone up exponentially! Netflix has had to solve this problem as it rapidly scaled into a web scale company with 100m's of customers around the world. In this talk, David will share some of the innovations and strategies Netflix has used to ingest huge amounts of data, while providing sub-second queries to all its Engineers, without bankrupting the company!