In this talk you will learn the need for data science in Retail and how Retail Media has been transformed by leveraging all the customer data sources that exist across different businesses units. You will learn how a Retail Media Network functions and how different analytical capabilities are required a different growth points. Justin Dale Collins is an Associate Principal, Customer Success at TheMathCompany ✅ Connect with Justin: https://www.linkedin.com/in/justin-collins-data-scientist/ ✅ Connect with Optimized AI Conference on LinkedIn - https://www.linkedin.com/company/oaiconference/ ✅ Connect with Optimized AI Conference on Twitter: https://x.com/southerndsc ✅ Visit Optimized AI Conference Website - https://www.oaiconference.com/