Get your tickets for Infobip Shift 2023 at https://shift.infobip.com/ https://twitter.com/InfobipShift You want to instrument your application with observability tooling. You understand the benefits of doing so, but when you start investigating you discover a tooling sprawl that makes your head spin. This has been a persistent pain point for engineering teams, and a consistent deterrent to instituting a robust DevOps practice. Open Telemetry (OTel) comes to try and solve that tool tax for your observability needs. It is an open-source project maintained by the community that radically democratizes your application's metrics, logs, and traces, releases you from vendor exclusivity, and reduces your dependencies. In this talk, you will learn about the origin story of OTel, and how to transform your tool sprawl into a focused funnel of data powering your DevOps practice. Get your tickets for Infobip Shift 2023 at https://shift.infobip.com/