Get your tickets for Infobip Shift 2023 at https://shift.infobip.com/ https://twitter.com/InfobipShift Every growing company faces that inflection point after which the number of teams, engineers, and services grows beyond what any one person can hold in their head. That's when tribal knowledge & word of mouth stop working and productivity & morale suffer due to a lack of opinionated platform tooling. Your choices are - to reinvent the entire wheel, build everything in-house and create a formal bottleneck team to any experimentation, or let everything be a one-off experiment and continue suffering the productivity penalty. There is a third option.