In this presentation, Sam Van Overmeire provides a comprehensive introduction to procedural macros in Rust, aimed at beginners. He explains the significance of macros in reducing boilerplate code and enhancing code readability, highlighting the two main types: declarative and procedural macros. The talk includes a live demonstration of creating a custom derive macro for AWS SQS, showcasing how procedural macros can generate additional code at compile time, and emphasizes the importance of using macros judiciously to maintain code clarity and simplicity.