Abstract : Marketing attribution is one of the trickiest problems to crack for data scientists working with marketers. To reach potential customers one needs to measure the value of campaigns and channels that the customers interact with. It's easier said than done. One solution to this problem is through the Markov chain. We will see how we can implement the markov chain for channel attribution using Python. For more details: https://pretalx.com/pycon-sweden-2021/talk/SV7TSD/ Speaker: Ravi Singh