Get your tickets for Infobip Shift 2023 at https://shift.infobip.com/ https://twitter.com/InfobipShift In this talk, we'll be discussing the challenges of working with unstructured data and how critical it is to have tools for analyzing and extracting insights from it. I'll explain what a search engine is, including some practical use cases. Then we'll dive into Vector Search, discussing how it can be beneficial in certain contexts. Next, we will explore the applications of Natural Language Processing (NLP) and finally, I'll show you how to take everything you've learned to deploy NLP models in Elasticsearch.