✨This talk was recorded at ElixirConf EU in April 2024. If you're curious about our upcoming event, check https://elixirconf.eu ✨ In the age of AI, data is crucial. In this talk, I will try to convince you that creating your own data labeling pipeline is a critical part of using AI in your business and that Elixir is a great tool for it. While it's unlikely you will produce a dataset of the size used by tech giants, I will argue that small data specific to your use-case is extremely valuable and that the process of labeling is valuable in itself. I will walk through how we did this internally, what challenges we faced, how we solved them and what we learned in the process.